Which brand is fitness and sports?

“"Fitness and Sports" itself is not a specialized consumer sports brand, but more of a general sports category reference.

I came across this mistake a while ago when I was helping my mother choose a yoga mat. She found a wide mat for RMB 29 through a short video. The cover had a big word "Fitness and Sports" on it. She specially took the picture for me and asked me if it was a newly released domestic product that was more cost-effective than my best friend. The lululemon I bought was more than ten times more cost-effective. When I clicked on the product page, I discovered that the line of text was the platform category logo marked by the merchant. Even the "Fitness and Sports" printed on the outer packaging were generic words printed in batches by the factory, and were not brand names at all.

Of course, it is not that there are no commercial entities related to this name. Checking the public information of the Trademark Office, we can see that a few small fitness studios and local sporting goods dealers in third- and fourth-tier cities have registered trade names with the word "Fitness and Sports", but none of them have become national chains, nor have they obtained exclusive trademark use rights in mass consumer categories such as sportswear and fitness equipment. Ordinary consumers are basically out of reach.

Nowadays, the products that pop up when people search for this keyword on e-commerce platforms are essentially various brand products that fall under the sports and fitness category, ranging from elastic bands and grip rings that cost a few yuan, to elliptical machines and spinning bikes that cost several thousand yuan. As long as they belong to sports-related categories, merchants will put this label on them to divert traffic. Consumers who have not carefully distinguished the product information can indeed easily mistake the category name for the brand name.

What’s interesting is that there are still many people on the Internet who default to “fitness and sports” as a general term for affordable fitness equipment. Searching for this keyword to find factory goods without premium is considered a special awareness spontaneously formed by the people. If you really plan to buy a reliable brand model, remember not to just look at the big characters on the main image, and click on the brand qualification column on the product details page to check to avoid being scammed.