What are the projects in the women's health industry

The current mainstream women's health projects basically cover the full life cycle needs of women from adolescence and childbearing age to menopause and old age. The core tracks include daily health management and maternity services that are familiar to the public, as well as specialized medical care and emotional and psychological support that have grown rapidly in recent years. There are also many niche areas that are emerging as dark horses.

Speaking of which, I just went to Hangzhou a while ago to research a small community health shop that opened on the ground floor of an office building. It provides menstrual management and daily maintenance of pelvic floor muscles for working women aged 18-35. The boss used to be a nurse at a maternal and child health hospital. He hired two retired gynecological doctors as consultants and used compliant second-hand medicine. It is a medical device and provides customers with common knowledge about contraception and menstrual care during each nursing session. There are no stored-value routines that cost tens of thousands, and the single charge is less than 200. The membership repurchase rate can reach more than 60% after half a year of operation. This is a typical lightweight daily health management project, and the business is done by acquaintances of office workers nearby.

If this type of small store is engaged in a "light demand" business, then specialized medical projects are a real necessity. To be honest here, this field is indeed a mixed bag. Projects such as HPV vaccine ordering agencies and essential oil ovary care that were badly criticized in the past two years are indeed pure IQ taxes - normal ovaries are hidden deep in the pelvic cavity and cannot be touched by hand. Those who say that pressing twice can delay aging are purely deceiving people to gain information. But put aside these deceptive projects, the demand for HPV vaccination appointments, early screening for gynecological diseases, menopausal hormone supplementation intervention in formal institutions, and even the female hair loss clinics and private plastic surgery opened by many specialist clinics is really booming. I know a company For private gynecological clinics opened in new first-tier cities, cervical cancer screening and nine-price HPV vaccination alone accounted for 40% of the total revenue last year. Many users find it difficult to queue up for public registration and are willing to spend an extra two to three hundred yuan to buy services without waiting.

In the past two years, the projects related to pregnancy and childbirth have also been broken down into more and more details. It is no longer just the confinement nanny and confinement center. A maternity exercise studio just opened downstairs in my house last month. The owner is a therapist who used to do postpartum rehabilitation in the hospital. Mothers in the second trimester come here to provide weight control guidance to avoid gestational diabetes. Mothers who have just given birth come here to do repair training for the rectus abdominis and pelvic floor muscles. They will first read the hospital's evaluation report for you and then customize the plan. They will not fool you into applying for a card. Oh, by the way, there are now many independent service providers who provide breastfeeding guidance. They come to help new mothers breastfeed and teach them correct breastfeeding postures. They charge hundreds of dollars a time. Several friends around me said that they have to wait in line for half a month to book such a service. However, I have to remind you here that the publicity of many postpartum repair projects is indeed exaggerated. There is no medical basis for "shrinking the vagina with bare hands" and "pressing the pelvis narrower by 3 centimeters once". If you really want to repair it, you must first go to a regular hospital for evaluation. Don't pay the IQ tax just because you are crazy.

In addition to these physical-related projects, women’s emotional and psychological-related services are also growing at an alarming rate. There are studios that specialize in career counseling and intimate relationship counseling for women, as well as psychological counseling services for postpartum depression and menopausal emotional problems. There are even online women's emotional support groups that hold online meetings once a week. Everyone complains about workplace stress and family conflicts, and there are professional psychological counselors to provide guidance. The monthly fee is only more than 100, and the user stickiness is so strong that I was surprised. There are also some smaller subdivisions, such as sex education science camps for girls aged 10-16, and urinary incontinence care projects for older women over 60. These are new directions that no one paid attention to before, but are now slowly emerging.

Nowadays, many people say that the women's health industry is an area hit hard by the IQ tax for "making money from women". This actually has to be seen from both sides. There are indeed many businesses fishing in troubled waters, but for projects that truly meet the real needs of users and operate in compliance with regulations, the market space is still very large. After all, too many women's health needs were ignored in the past by the saying "just bear with it". Now as long as the problem can be truly solved, there is no need to worry about finding users.