Traditional Chinese Medicine Health Tea Franchise Store

Choosing a store with a compliant brand and adapting to local needs has a store closure rate of about 28%, which is far lower than the average store closure rate of 65% for ordinary milk tea shops. Ordinary people can do it, but it is definitely not the low-threshold business of "earning 30,000 yuan" in investment promotions. The probability of being scammed is not low at all.

I went on a business trip to Changsha last month and came across a store that had been open for two years at the community store behind Wuyi Square. The owner used to be an operator of Alibaba. The store opened by Naudi chose a brand that cooperated with an institution affiliated with Hunan University of Traditional Chinese Medicine. The franchise fee was 120,000, which included formula support from a team of doctors and compliance qualifications. He did not follow the unified menu given by the headquarters. Knowing that Changsha people love spicy food and staying up late, he applied for two customized models: a refreshing tea with orange and mangosteen added, specially sold to customers with sore throats after eating hot pot crayfish, and a sobering tea with wolfberry seeds added to it, sold to young people after visiting the bar at night. These two types of tea accounted for 40% of his monthly sales. I stayed with him for half a day. Not counting takeaways, I sold more than 170 cups offline. He said that his average monthly net profit is more than 40,000, which is more than what he earned at 996 before, and he is still free.

But don’t just watch thieves eat meat. There was also a restaurant downstairs in my house on Qingdao Road last year. The owner was a young girl who just graduated. She was deceived by the Kuaishou brand and paid 80,000 yuan as a franchise fee.

There is actually no unified standard in the industry now, and the two groups of people are quarreling quite fiercely. One group is a professional one. They think that health-preserving teas must strictly follow the formulas of medicinal and food sources. No messy things like fructose and crispy pops can be added randomly. The weight of ingredients of each tea must be endorsed by a doctor. The main focus is "clear efficacy". The unit price per customer is generally between 20-30 yuan. The audience is white-collar workers and middle-class people over 30 years old who really have health needs. I have seen one in Beijing Guomao before. They can even give customers a simple tongue diagnosis and recommend corresponding teas. The repurchase rate can reach more than 40%, and most of them are regular customers. The other group is people-friendly. They believe that health preservation must first make people willing to drink it. It is normal to add a few condiments and zero-calorie sugar. The main focus is "healthier than milk tea". The price per customer is between 12-20 yuan. The audience is mainly college students and young people who have just started working. They follow the path of small profits but quick turnover. They open it near university towns and business districts. The profit per cup is only 3-5 yuan, but they can sell more than 300 cups a day, making a lot of money. There is no superiority or inferiority between these two approaches. It just depends on which one the people in your location choose to eat. If you have to say that professional ones are better than people-friendly ones, then there is no need.

Don't listen to the ideal calculations made by the merchants: "A single cup costs 3 yuan, sells for 18, and earns 1,500 if you sell 100 cups a day." This is just nonsense. First of all, you have to calculate what is included in the franchise fee. Many fast-moving brands charge you a franchise fee of tens of thousands, and then give you a bunch of packaging bags and material packages without any support. You need to apply for a food business license yourself. If there is no health food sales category, selling this kind of tea with efficacy promotion will be reported and fined at least 50,000. Many people fall into this situation just after opening. There are also pitfalls in the supply chain. The ingredient packages provided by some brands are twice as expensive as those you can get at the local regular Chinese herbal medicine market. If you sell them cheaply, you will not make any money. If you sell them expensively, no one will buy them. All the profits will be taken away by the headquarters, which is equivalent to working for others.

I have helped three friends open this kind of store in the past two years. Here is a little tip you can remember: before choosing a brand, don’t go to the model store he shows you. It is most likely an illusion created by hiring people to line up. Instead, find three non-model stores owned by him that have been open for more than half a year. Wait for two days in a row, count the number of people, and randomly pull in a few customers to ask about the taste and willingness to repurchase. If the business of the three stores is okay, then consider joining. Oh, by the way, don’t open a store that is too big. A stall store with an area of ​​less than 20 square meters is most suitable. Nowadays, health tea drinks can account for 60% of takeout orders. If you open a large store of 50 to 60 square meters, you won’t be able to earn back the rent. It is completely unnecessary.

Nowadays, many people on the Internet say that health-preserving tea drinks are an IQ tax. I have to say this objectively. There are really a lot of fish in troubled waters. For example, ordinary lemon tea with two wolfberries added to it dares to call it "tea for nourishing the liver and improving eyesight." The price is twice as expensive as ordinary milk tea. That is indeed an IQ tax. But in serious stores, every ingredient is listed in the national medicine and food catalog. For example, red bean and barley tea uses fried barley, which is not as cold as raw barley. The added amounts of poria and gorgon are based on the recommended intake. People with heavy moisture can really feel that the tongue coating is not so thick after drinking it for half a month. This cannot be called an IQ tax. The industry is not fully standardized yet, and there is a mixed bag of good and bad. When you choose a brand, you must check whether it has production qualifications related to the same source of medicine and food. This is a hard standard. If it doesn't, don't touch it no matter how nice it sounds.

Last week, I met a little girl who was born in 1998. She opened a 15-square-meter shop on the side of Guanqian Street in Suzhou. She came up with a weekly set meal: winter melon and lotus leaf tea to cleanse the intestines on Monday, chrysanthemum and wolfberry tea to improve eyesight on Wednesday, and kudzu root tea to protect the liver on Friday. Membership charges are 100 and you get 20. Now there are more than 200 stable members. She didn't do any fancy marketing, she just casually chatted a few words every time she handed tea to customers, and recommended a suitable model when someone looked bad, and she gradually started doing it. To put it bluntly, this industry is indeed hot now. After all, young people nowadays are afraid of death and love health care. The prospects are better than ordinary milk tea, but it is definitely not a business where you can make money without knowing anything. You have to be willing to consider the needs of your customers and don’t always think about making money. Basically, you can do a good job.